Our People

We are Authentic

What you see is what you get. No preconceived notions. No consultant speak. No nonsense. Being the largest independent management consulting firm in Canada didn’t happen by chance—it’s a result of staying true to who we are. We’re not afraid to have honest conversations or share tough truths, because authenticity builds trust, and trust drives results.

We are the Anti-Consultants

We don’t assume to have prescribed answers. We make sure we’re asking the right questions, collaborate with our clients, and get results.

We Judge Strategy by Execution

Ideas only make an impact if they inspire action. We focus on what matters most—delivering results. You won’t find us bogged down by jargon or rigid processes. Instead, we approach challenges with a flexible mindset and a can-do attitude, always ready to adapt and figure out the best path forward

We Embrace the Fog

Our processes, our frameworks, and our trust in one another inspires a sense of confidence that no matter how complex the situation, we’ll find clarity.

We Empower Diversity

We believe diversity fuels success. Our culture welcomes people from all backgrounds, fostering an inclusive space where bold ideas thrive. Through initiatives like the BlackNorth Initiative and our Women at Optimus subcommittee, we champion equity and opportunity.

We are Engaging

Problem-solving should be a dynamic and collaborative experience. While the challenges we tackle are complex, working with us feels seamless, energizing, and even inspiring. We bring curiosity, creativity, and a fresh perspective—ensuring that finding the right answers is as engaging as the solutions themselves.