About Our Selling to Different Generations Training

Our Generational Sales Workshop is designed to provide all levels of salespeople, from junior to highly experienced, with new tools and techniques for understanding the different generations of customers and how to tailor a sales experience that will connect with each of them.

It is important for sales representatives to tap into the values, expectations, and buying motivations of each generation to increase customer engagement levels. Your customer base is likely comprised of four or five generations (Traditionalists, Baby Boomers, Gen Xers, Millennials, Gen Z). Each of these customer groups possesses unique identities, needs, and expectations that effective salespeople need to uncover, respond to, and adapt to throughout the sales process. The higher the level of customer engagement, the higher the likelihood that the relationship will lead to a sale.

Workshop Objective: to provide concrete tips and techniques for selling across different generations.

We explore the identities of the different generations and how these identities translate into different behaviors and expectations. We discuss executing a sales process that engages all generations within your target audience. By the end of this session, you’ll have solved a sales challenge and analyzed how your current sales process can be adapted to align with the motivations of different age groups and generations.

Audience: sales managers, sales representatives

Delivery: in-person or virtual

Length: half-day or full-day workshop

Features: interactive, group discussion, action planning, polling, breakout rooms, chat, annotation

Key Outcomes of Our Selling to Different Generations Training

At the end of our Selling to Different Generations Training, participants will be able to:

  • State the key characteristics and values of the different generations
  • Explain different generational buying preferences
  • Describe how different generations’ identities translate into different behaviors
  • Understand generational perspectives of customer loyalty
  • Layer on a generational approach to the sales process
  • Apply tips and techniques to solve an individual sales challenge

About the Instructors

Optimus SBR master facilitators enrich training with their wealth of knowledge and skills accumulated over decades of training thousands of employees and leaders across North America. Our facilitators are experts in their fields and passionate educators dedicated to engaging learners and ensuring that the knowledge is effectively transferred back to the workplace.

With a profound understanding of diverse learning styles and needs, our master facilitators work closely with you to customize learning content to meet your specific training needs. They ensure that the content resonates with learners and enhances the overall training impact for your organization.

Our master facilitators have a proven track record of consistently achieving scores above 4.7/5 on training evaluations – a testament to their commitment and proficiency.

Why work with us for your generational sales training?

Success depends on understanding what drives customers across generations and knowing how to tailor your approach to meet their unique needs. At Optimus SBR, we combine exclusive generational research, proven training methods, and sector-spanning experience to equip your sales teams with the skills to connect, influence, and close more effectively across every age group.

 

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Trusted Sales Team Training Across Sectors

With over 65,000 individuals trained globally and backed by cutting-edge research, we bring unmatched expertise in sales team training. Our track record spans private, public, and not-for-profit sectors, including numerous Fortune 500 companies, showcasing our success in delivering impactful solutions.

Strategic Alignment and Cultural Resonance

As your training partner, we ensure that every facet of our Generational Sales workshop aligns with your strategic objectives and the culture and core values that define your organization. Our approach isn’t just about team training; it’s about creating a learning path that drives your organization forward on a shared journey of growth.

Collaborative Learning and Lasting Impact

We believe in the power of collaboration. Working closely with you, we design customized sales training rooted in relevant adult learning principles. The engaging learning and on-the-job experiences we deliver ensure employees absorb knowledge and apply it to create tangible and sustainable growth.

The Power of Generational Insights

Our training incorporates groundbreaking insights from our exclusive generational research. We reveal what truly drives each generation, giving your sales teams the tools to engage, influence, and win with every generation of customer.

Frequently Asked Questions

Why is it important to understand generational differences in today’s sales environment?

Understanding generational differences helps sales professionals tailor communication, build trust, and meet diverse expectations. Each generation values different approaches, technologies, and buying motivations. By adapting strategies to resonate with Baby Boomers, Gen X, Millennials, and Gen Z, sales teams enhance engagement, improve customer relationships, and increase success in a competitive marketplace.

Is there any follow-up support or reinforcement after the selling to different generations training ends?

Yes. After the training, participants receive follow-up support, including access to reinforcement materials, job aids, and coaching sessions. These resources help apply learning on the job, strengthen skills, and ensure sustained success in selling to different generations. Ongoing support through our Reinforce & Sustain Training maximizes the training’s impact and boosts long-term performance.

Can your generational sales training be combined with other learning and development programs for a broader learning plan?

Yes. Our generational sales training can be seamlessly integrated with other learning and development programs. Combining it with broader initiatives—like leadership development Resilience Training for Teams or Early Career Development Training—creates a cohesive learning plan that reinforces skills, aligns with business goals, and supports comprehensive professional growth across your sales teams.

 

What types of real-world sales challenges are explored in the generational sales workshop?

The workshop covers real-world challenges like handling generational communication preferences, overcoming trust barriers, adapting sales pitches to diverse values, navigating technology gaps, and managing multigenerational buying teams. Participants practice strategies to engage each generation effectively, resolve conflicts, and build lasting customer relationships in complex, cross-generational sales environments.

 

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